Privacy Policy
Effective Date: 01/01/2025
At Fredericksburg Food & Wine Festival (“we,” “our,” or “us”), your privacy is important to us. This Privacy Policy outlines how we collect, use, store, and share your personal information when you interact with our website, events, email communications, and digital platforms.
1. Information We Collect
We may collect the following types of personal information:
Contact Information: such as your name, phone number, email address, and mailing address when you subscribe to our newsletters, RSVP to events, or participate in promotions.
Demographic Information: such as age, gender, location, and event preferences when voluntarily provided.
Viewing and Interaction History: including how you interact with our emails, website, or digital ads, such as page views, click behavior, and time spent on specific content.
2. How We Use Your Information
We use the information we collect for the following purposes:
To communicate with you about festival updates, ticket sales, event announcements, and promotional offers.
To personalize your experience and recommend events, vendors, or content that may interest you.
To improve our website, advertising, and outreach strategies based on user behavior and engagement.
To manage and analyze subscriber engagement for better service and event planning.
3. How We Store Your Information
Subscriber data is securely stored in encrypted databases managed by our email and CRM provider, Klaviyo.
Access to your data is limited to authorized personnel who are trained in data protection best practices.
We implement industry-standard security measures to protect your information against unauthorized access, misuse, or disclosure.
4. How We Share Your Information
We do not sell your personal information. However, we may share limited data under the following circumstances:
With Trusted Partners: We may share aggregated, non-identifiable data with sponsors, vendors, or marketing partners to help improve the festival experience.
With Service Providers: We may work with third-party vendors (such as email marketing platforms, analytics providers, or payment processors) who help us operate our business and fulfill services. These providers are contractually bound to safeguard your data and use it only for our specified purposes.
Legal Obligations: We may disclose personal information when required by law, regulation, or legal process.
5. Your Choices & Rights
You may at any time:
Opt out of marketing emails by clicking the unsubscribe link in any message.
Update your contact information by reaching out to us at the contact listed below.
Request to access, correct, or delete your personal information by submitting a written request.
6. Data Retention
We retain your personal information only as long as necessary to fulfill the purposes outlined in this policy, or as required by law.
7. Children’s Privacy
Our services are not intended for individuals under the age of 16. We do not knowingly collect personal information from children.
8. Updates to This Policy
We may revise this Privacy Policy from time to time. The “Effective Date” at the top of this page indicates when it was last updated. Continued use of our services after changes means you accept the new terms.
9. Contact Us
If you have any questions about this Privacy Policy or your personal data, please contact us at