Badges + Events

This year, our celebration of the Hill Country runs even deeper. In the wake of the recent catastrophic floods, a portion of festival proceeds will benefit the Hill Country Hospitality Relief Fund, organized by the Fredericksburg Chamber of Commerce Events 501(c)(3) Foundation, to support hospitality professionals impacted across the region.

We’re proud to showcase the talent, creativity, and innovation that define Hill Country food and wine. But more than that, we’re honored to come together in support of the people who make this place so special.

This year, we don’t just raise a glass — we pour back into our community more than ever!

Grand Tasting Badges

Locals Badge

Early Bird | $100 $125

Offer expires 8/31

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Access to the Grand Tasting starting at 1:00 PM on 10/25

Complimentary wine glass

Unlimited tastings from 75+ culinary, wine, distillery, and brewery partners

Live music, lounges, interactive activations, curated retail market + live demos

(Zip codes included: Gillespie, Blanco, Mason, Kerr & Llano Counties)


General Admissions Badge

Early Bird | $125 $150

Offer expires 8/31

______

Access to the Grand Tasting starting at 1:00 PM on 10/25

Complimentary wine glass

Unlimited tastings from 75+ culinary, wine, distillery, and brewery partners

Live music, lounges, interactive activations, curated retail market + live demos

Weekender Badge

Early Bird | $665 $700

Offer expires 8/31

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All VIP benefits +

Ticket to Texas Wine Auction Barrel Auction (Friday, 10/24)

Ticket to The Street Dinner (Friday, 10/24)

Ticket to The Waterfront Brunch (Sunday, 10/26)

VIP Badge

Early Bird | $250 $275

Offer expires 8/31

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Everything in the GA Badge plus +

One hour early access to the Grand Tasting at 12:00 PM on 10/25

Exclusive Grape Creek Vineyards VIP wine glass

Access to the Grape Creek Vineyards VIP Lounge featuring elevated wine and culinary tastings, shaded lounge spaces & luxury restrooms

General Admissions Badge

Early Bird | $855 $900

Offer expires 8/31

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All VIP benefits +

Ticket to Opening Night Celebration (Wednesday, 10/22)

Ticket to Tacos & Tequila (Thursday, 10/23)

Ticket to Texas Black Tie Barbecue (Thursday, 10/23)

Ticket to Texas Wine Auction Barrel Auction (Friday, 10/24)

Ticket to The Street Dinner (Friday, 10/24)

Ticket to The Waterfront Brunch (Sunday, 10/26)

Additional Events

Tuesday, October 21st

The Vineyard Table | Elk & Main

Wednesday, October 22nd

Opening Night | Albert Hotel

Thursday, October 23rd

Tacos & Tequila | El Quincho

Texas Black Tie Barbecue | Becker Vineyards

Friday, October 24th

Texas Wine Auction Barrel Auction | Slate Theory

The Street Dinner | Austin Street

Sunday, October 26th

The Waterfront Brunch | Fischer & Wieser Farmstead

Meet The Talent

It all begins with an idea. Maybe you want to launch a business. Maybe you want to turn a hobby into something more. Or maybe you have a creative project to share with the world.